BOLD Guidance Participates in FlashStarts’ Accelerator Program


BOLD Guidance
1621 Euclid Avenue, Suite 2150
Cleveland, OH 44115
Phone: (216) 220-0200

For more information, please contact:
Nichelle McCall
(216) 849-4225

BOLD Guidance Participates in FlashStarts’ Accelerator Program

CLEVELAND, July 10, 2013— BOLD Guidance, a software startup designed to simplify the college application process, is participating in Cleveland-based FlashStarts’ summer accelerator program. The company was founded by Nichelle McCall, who has over 10 years of experience in college preparation and runs a college preparatory consulting firm.

BOLD Guidance was selected for the accelerator program with 10 other teams out of a competitive pool of 85 startups from around the world. FlashStarts, which was founded in January by serial entrepreneur Charles Stack, concentrates on jumpstarting companies with innovative uses of technology and unique ideas that can change the world.

McCall is confident BOLD Guidance will do just that. “FlashStarts’ accelerator program is giving this idea the momentum to become a reality and make a difference,” she said. “BOLD Guidance is really moving forward, and it’s thanks to all of the resources we are receiving through the program.”

In exchange for 6% of the company’s equity, FlashStarts is providing BOLD Guidance with an investment of up to $20,000, guidance from a network of experienced mentors and the assistance of interns. The accelerator program follows a model that relies on rapid iteration and continuous market validation, and is customized to each team’s specific needs.

“This is a great opportunity for us to gain further confidence in our market,” said McCall. The CEO spent the spring leading up to FlashStarts’ program, which began on June 3, conducting marketing research. She spoke with over 100 students, 20 parents and 10 high school counselors from eight private, public and charter schools in Northeast Ohio.

In addition to conducting more marketing research, BOLD Guidance has spent its time with FlashStarts creating its brand image and building software for its mobile and computer apps. The company is currently preparing for a private pilot launch of a beta app. The launch is slated for the fall and will be exclusive to select schools and nonprofit organizations.

"I know firsthand the immense value BOLD Guidance can provide directly to students and indirectly to parents by reducing angst throughout the college application process,” said CEO Charles Stack. “In addition to FlashStarts, I’m also the parent of three college students. I can't wait to use Nichelle’s product this fall, once BOLD Guidance graduates from our accelerator."


About BOLD Guidance

BOLD Guidance, a FlashStarts accelerator company, simplifies applying to college with a mobile and computer app. The Cleveland-based software startup keeps students on track with interactive checklists specific to each college’s application and allows counselors and parents view their progress. BOLD Guidance makes the college application process less stressful and more efficient for everyone.

For more information about BOLD Guidance, visit

About FlashStarts

FlashStarts is a Cleveland-based business startup accelerator and consultancy focused on unique and innovative uses of software and technology. The startup accelerator program enable startups to grow with a model based on rapid cycles of feedback and iteration, customized guidance and a network of experienced mentors.  Currently, 11 companies with the potential to change the world are undergoing the FlashStarts Summer 2013 Accelerator Program. The program will conclude with a “Demo Day” where the teams will pitch their companies to potential investors and customers.  

For more information, visit